Subbu Iyer

Giggr Technologies Welcoming 2026 with your Future For a very long time, we have propagated Capability as an encrypted term—one with two inseparable parts. Capacity and Ability. Capacity refers to the capacity to transform. It has little to do with quantity, scale, or volume. Ability , on the other hand, is about relevance—and relevance is always a derivative of capacity. The Industrial Age rewarded efficiency . The Intelligent Age will reward personalized efficacy . This is not semantics....

By Subbu Iyer & Siddharth Patel Illustration 1: Innovation is a bridge between Solution and Application Value is the essence of every enterprise In the industrial age, value was defined through a narrow vector—shareholder primacy. It was extractive by design: maximize profit, Optimize everything else. That model worked in a world where information was scarce, markets were local, and switching costs were high. It also produced systemic brittleness. The intelligent age operates on a...

By Subbu Iyer & Siddharth Patel Enterprise vs. Business: Understanding the Journey from Mission & Vision to Commerce For decades, the term enterprise  has been mistakenly used interchangeably with business (Commerce) . This confusion has limited strategic meaning and weakened execution. In reality: An Enterprise  is a conceptual construct  – a cascade from the Mission (Purpose), Vision (Positioning), Values (The Guardrails), Goals & Objectives (Milestones), Architecture (Solutions) to a...